Affiliate Marketing Tutorial - Where Newbies Miss Out!
by Published on 08-08-2009 06:48 AM
As a Newbie to Online Marketing it is VERY important to start on the right foot. In this tutorial I will briefly explain what the Super Affiliates do & how you can emulate them.
The Concept Affiliate Marketing
What Super Affiliates & Stores want you to do is sign-up to their affiliate programs. Once you are an affiliate, you spend your time & money sending them customers.
The Super Affiliate or store gets the sale & you get a commission. Win Win?
No - Win / Loose
And YOU are the loser. You have spent the time & the money finding customers, & they get the sale and a customer.
So why are you the loser?
While they utilize the resource (Customer) you found for them, you have to repeat all your previous efforts to find another customer.
Yes customers are resources if handled correctly this sale was just the first of many. This customer has already proven that they are ready to buy online & is interested in the product they have purchased.
The difference between an Affiliate & a Super Affiliate.
A Newbie affiliate has not collected any information from this prospect.
A Super Affiliate has their email & knows what they are interested in, many times even if they didn't make a purchase.
If no purchase was made the Newbie Affiliate gets nothing!
How do I become a Super Affiliate?
Stop throwing away your hard work for pennies on the dollar!
Many affiliate marketers are very happy to receive their commission checks & are blind to the potential. They either don't see the potential or they figure it is too complicated to emulate the Super Affiliates.
Well its not complicated & there is a huge potential.
Capturing a Resource
There are many techniques for acquiring peoples details but first & foremost you need an auto responder - Please don't waste your time with auto responder scripts, they just don't offer the features you will need if you are going to list build efficiently. There are several auto responder services & I encourage you to compare, I personally recommend AWebber, as it easily integrates with all the major payment services.
Having an auto responder is one thing using it efficiently is another.
If you are already selling something then integrating the auto responder with your payment service is critical. You have a customer, & you know what they are interested in, so now its just a simple case of offering them additional products or services related to the original sale.
If you are a regular affiliate as in the business model above DON'T send your prospects to the merchants sales page. You know what they are looking for so send them to a landing page, commonly referred to as a Squeeze Page.
On the Squeeze Page you should offer them added value, & an easy way out to go to the merchants site. This technique will save the sale if your squeeze page is not compelling enough, a simple "Not Interested" button will suffice.
Added value would be a product comparison, if the product you are promoting has competition join their affiliate program & compare the two products. You could also offer additional information about the product itself.
Whatever you offer once the potential customer has signed up to your list or hit the not interested button forward them on to the original affiliate url.
If your squeeze page is compelling you now have everything you need to monetize this prospect. Set up your auto responder to send offers & information relating to the original product.
It is not hard & the rewards are well worth the effort!
Welcome to Super Affiliate Status!
Author Bio
Tutorial by Simon Cave. Simon, a successful Internet Marketer for 8 years, has now written a website detailing How to Start an eCommerce Business E-Commerce Newbies covers the development of an e-commerce business from concept to completion. List Building Software - For more Email List Building Ideas & Tools.
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