Website Promotion
Results 1 to 3 of 3

Thread: Types of Target Marketing Strategies

  1. #1

    Default Types of Target Marketing Strategies

    Hi,
    It's important to tap the most attractive segment for maximum profit. To help you achieve this, here are some target marketing strategies.

    1. Single Segment Strategy :

    This strategy involves the use of only one marketing mix for one market segment. Usually small scale companies with limited budget and resources opt for this form of target marketing strategy.

    2. Selective Specialization Strategy :

    In this strategy, several marketing mixes are implemented in different segments. The same product is marketed differently in different segments, which is why this target marketing strategy is also known as differentiated strategy.

    3. Product Specialization :

    The product manufactured is customized and then marketed, so as to cater to different market segments.

    4. Market Specialization Strategy :

    In this form of target marketing, the company first finalizes the market segment they wish to cater to and then manufacture a variety of products exclusively for this segment.

    5. Full Market Coverage Strategy :

    The company uses this strategy when they wish to serve the mass market. This means a single marketing mix combination can be used or even several marketing mixes are used to cater to segments made in this entire market.
    Find Top Property Agents at - infradoctor.com/agent-directory
    Web Design & Development Portfolio - moonmicrosystem.com/portfolio.html
    Get Affordable Tour Packages On - mytravelo.com/About-us.html


  2. Website Promotion

  3. #2

    Default

    Thanks for the beautiful and powerful information.

  4. #3

    Default

    To get success in marketing, target marketing is important. Your points are right though most of the time, we can not specialize product to every customer as the nature of product does not allow so.

Similar Threads

  1. Email Marketing Strategies
    By Mark121 in forum Search Engines & Optimization
    Replies: 0
    Last Post: 02-16-2012, 03:14 AM
  2. Replies: 1
    Last Post: 09-17-2009, 05:54 AM
  3. Replies: 0
    Last Post: 08-08-2009, 06:50 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •