A brief on Black Hat SEO...

[decipher]

Black Hat SEO...

When search engines go about their business of rating websites, one thing consistently gets scanned for rating potential. Words and HTML content. Search Engine Optimization or SEO is very important to a successful website. If you want traffic coming to your website, you must have your website consistently ranked high by the large search engines like Google and Yahoo. Having a high Google rating is better for your business website than good product descriptions or great prices. If you don't have traffic, you don't have anyone looking at those great products and great prices. The words Black Hat have always conjured up an image of the "bad guy". The bad guys in old black and white western movies always wore black. If a cowboy rode into town with a black hat on, the town's people backed up off the streets, pulling their children indoors. If a white hatted cowboy rode into town, it was more of a celebration.

Well, the Black Hat SEO guru's have the same reputation. Black Hat SEO artists are working within the background of websites all over the internet. They are hired to jam a website full of keywords and relevant content so that the search engines will notice and rank those websites higher. It might happen occasionally, that one gets a high ranking by using Black Hat SEO, however, the downside of that is, that the website has a chance of becoming banned by those search engines. If your website gets banned by a search engine, you might as well take it down and start another one because you won't be getting any new traffic from search engine rankings. Why go through the pain of that experience, just because you think it might be faster to utilize Black Hat SEO? Ethically speaking, Black Hat SEO goes against the terms of service of the search engines. You essentially are breaking internet marketing laws by using Black Hat SEO. You know that spam is looked down upon. You know what it is now because spammers keep getting your email address somehow. That same spamming technique is used to create content to place in your website, stuffing key words and spamdexing, in an attempt to redirect search engine results. Why would any website owner take the chance of using Black Hat SEO when the outcome could be that the website could be banned by the search engines? Because, they don't care. Their object might be to get in and out of the market quickly by scheming and scamming their way to some quick money. Quick money made by selling products to customers that came to their website during the short time they had a high ranking from the search engines. Also, for the simple fact that once they had a few solid customers, they didn't need all the traffic anymore, they could get business via email spamming or repeat business. It is my hope t hat these are few and far between and that the internet is still filled with honest people trying to make an honest living. I can dream can't I?

If you got any input please feel free to add to this thread.

Thanks!

[semaphoreseo]

well black hat seo is not good, but your information is good.

[Kay]

Why would any website owner take the chance of using Black Hat SEO when the outcome could be that the website could be banned by the search engines? Because, they don't care. Their object might be to get in and out of the market quickly by scheming and scamming their way to some quick money. Quick money made by selling products to customers that came to their website during the short time they had a high ranking from the search engines. Also, for the simple fact that once they had a few solid customers, they didn't need all the traffic anymore, they could get business via email spamming or repeat business. It is my hope t hat these are few and far between and that the internet is still filled with honest people trying to make an honest living. I can dream can't I?

You know, I've often wondered why they run the risk too but now I can see why. That was an excellent post, thanks!

And if you're dreaming, I'm dreaming along with you, decipher. I'd never resort to blackhat techniques because my conscience simply wouldn't allow me to. If my sites have good rankings, I want it to be because they deserved them and due to my sheer hard work, not because I did something that wasn't above board. That's just not my style.

[syuxx]

BlackHat is always risky.
Moreover the technique wont stay last.
Mostly they involved in blog/link farm & spamming.
But you can always get a lot of backlinks faster with BlackHat SEO.

[weblover50]

Yes blackhat is risky but with black hat we can earn easy money.

[DianaR]

Do all Black Hat SEO techniques get caught, or do search engines focus only on the most common techniques?

[Alan]

Black hat SEO is definitely a series of techniques to avoid. Play with fire and you get your fingers burnt, use black hat SEO and you will get caught. Whats the worst that can happen, banned frm each SE as you are detected.

A useful resource site about black hat can be found at http://www.blackhatseo.com/.

[alan_smithee]

yes indeed, all black hat methods can be easy money generator if it is done cleverly with the very utmost careful fashion. but there is alway risks of getting banned

[theartfuldodger]

wow, what a detailed post. Before reading that I thought that when people mentioend black hat, it was some kind of secret code for military operations or something like that

[rich23]

wow, interesting information about black hat seo.