The internet has exponentially developed into a powerful, democratic communication platform within a few decades since its inception. It permeates and influences almost every aspect of our digital life. No marketer in the right senses can ignore the influence of the digital web, an online presence is crucial. Start up business and commercial websites are being launched regularly, the main challenge these website encounter is visibility. People won't go to your website if they're unaware of its presence.
The web is a jungle of millions of web pages and becoming noticed in this crowd is a hard task for any website. The majority of web denizens explore the digital landscape through search engines. A website's ranking is an essential factor that determines its fate. For example, if your website isn't in the top 20 rankings for relevant searches, your website will hardly get any visitors.
Search engines are getting better and better in their attempt to offer relevant high quality results. Engines like google and Yahoo! use complicated algorithms to evaluate and rank web pages, though the basic idea requires counting and weighing back links to web pages. Back links are inbound links, i.e. a link from another website to your site. It's not just the quantity of back links but also their quality that counts. Several links from extremely reputed websites can offset a large number of links from unfamiliar websites.
Link bait is a back link generation technique used by Search Engine Optimization service providers and website promoters. The basic principle idea is to create original high quality content which people will find useful and will therefore link to it, hence the moniker. A linkbait aids you to collect a lot of back links which in turn generates better search rankings for the linked webpage.
Linkbaits are mutually beneficial because they are useful to the internet community and also to the creator as well. Creating effective link baits takes time, effort, and a lot of creativity, but they prove to be very valuable in the long term because they generate quality back links. Remember, it's top quality that ultimately matters and it's what search engines love.