Following are benefits of press release submission :
1. As mentioned in the above statement, 'Press releases' helps in improving the sites appearance on SERPs. But, this can only be achieved by proper usage of keywords and embedded links in the body of a release.
2. Keywords get ranked easily in different news domains like Google news, Yahoo news.
3. It helps in increasing brand creditability by introducing the site and products to new users.
4. Amount of rich and quality backlinks from other websites will also be increased by submitting a press release.
5. Media coverage is gained by a press release submission. A submitted PR reaches to different newsrooms and media people.
These are some of the major benefits a submitted press release can give to an organization. But, to gain advantage of all these benefits, the most important part is 'Writing of a press release'. Writing a press release is not an easy task. It is not a cup of tea for everyone. Many things need to be considered before proceeding up with the writing of a release. There are five main elements of a press release.