It means a lot if you can get people to read the content off of your website. It doesn't have to be an overwhelming hands down unanimous choice for a read, but it helps to gain a loyal following.
Unfortunately, such an aim is compromised if your site does not get the traffic it ought to get. So naturally, you step up your game in this arena by incorporating keywords in your site. Not the least being in the domain, which is the first thing people are going to note.
Your climb to prominence starts with the domain name. So you must wisely think of a way to optimize for the domain name, above anything else, in your quest for web dominance.
In starting your website, note these things while registering your domain :
1. Keep It Short
2. Make It Brand-Friendly
3. Exhaust Extension Options
4. Put Keywords In The Domain Name
5. Make it Easy to Remember
6. Reject Hyphens and Numbers