Following are five Mobile App SEO tips to get started optimizing your apps for Page 1 Google rankings on brand queries :
Tip #1: Feature your brand prominently in the app name
Tip #2: Link to your app profile page(s) from your home page and/or site footer
Tip #3: Include your brand name in the link text that points at app download pages
Tip #4: Provide a QR link to download the app from your desktop site landing page
Tip #5: Cross-promote your app to mobile users, searchers, and bots
App Store and Android Market app pages are a powerful new ranking opportunity for desktop and mobile searchers. Retailers and media brands with large volumes of site traffic, page content, link networks, or social popularity, can easily leverage these digital assets to influence app profile page relevance, and app popularity, at the same time.