For Social Media Marketers, SEO Is Much More Popular Than PPC

[Mark121]

Hi Everyone,
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.

When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.

B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent).

Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.

Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.

As you’d expect, Facebook was the No. 1 social networking site with 92 percent adoption. Google+ was a distant sixth, but most respondents say they’re planning to use Google+ more in the future.

[Mary444]

yeah i am agree with you Mark SEO is more popular then PPC social media marketers also do SEO the PPC....

[abdullah84]

PPC can only be set on a site if that site has enough traffic and seo is very important for getting page rank and page rank is important for getting a lot of traffic to a site.

[rubeljoy]

SEO is behind email marketing! Interesting. Where do you find the stats? Could you please share the link? These stats indicate a good point of importance of different techniques used on internet marketing and for that an useful one.