Hi Everybody,
The past year has seen a lot of changes in the way Google determines which pages wind up at the top of the search engine results page (SERP). While these changes were designed to improve results for searchers, they punished many well-intended sites that followed what is now outdated search engine optimization (SEO) advice.

Whether or not you felt the sting of reduced search traffic this past year, you should review these tips to be sure you are following the new best practices that arose in the wake of Panda, Farmer, and the other algorithm updates Google implemented. Improving your website's SEO leads to increased traffic and more opportunities to convert those visitors to your goals. Continuing with any of the now suspect practices puts your site at risk of future reprisals from Google and other search engines.

1. Vary Your Anchor Text

2. Beware the Company You Keep

3. Increase Your Social Media Presence