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Thread: A Guide To Good Search Engine Optimisation Tips

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    Forum Consultant Mark121 is on a distinguished road
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    Default A Guide To Good Search Engine Optimisation Tips

    Hi Everyone,
    Getting your website listed in Search Engines can some-time be a monumental task in itself, here are top ten tips to get you started :

    1. Page Title
    Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

    2. Page File Names
    Still naming your page file names as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilize your keywords into your file names (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

    3. ALT Tags
    Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

    4. Header Tags
    Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

    5. Bold Text
    Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

    6. Keywords
    Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

    7. Google Toolbar
    Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

    8. Alexa Toolbar
    Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..

    9. RSS Feeds
    Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

    10. Article Writing
    Article writing is another way to cross promote your site with helpful information for others and with links back to your site.


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