PPC against SEO? What's better?

[aarisindia]

Is it better to stick to long term*SEO*strategies or add a PPC to my marketing tool? I would really appreciate some professional advice here. Please send in your thoughts and opinions to the post.

Thanks a millions in advance..

Best Regards

[M.Rebecca]

Well, that depends on your willingness to spend. However, in order to make the most of your marketing campaign, you must combine paid efforts (PPC etc) with unpaid ones (SEO)...since both have their own advantages...

Its highly recommended to test the profitability of keywords via PPC before going for SEO... so that you don’t end up wasting your efforts in SEO for keywords that do NOT convert!

[donkiston]

PPC not better then seo because Google not allowed purchasing traffic.

[techendeavouriphone]

SEO is better choice when compared to PPC as SEO is more stable than PPC and also absolutely free.

[xenon121]

i can recommend you to use PPC to do keyword research fully and test which keywords convert best before pushing into SEO. That way your costs can be adjusted quickly for different keywords, and the commitment to SEO can be done with tested keywords that have verified results. This will save you large costs and help produce definite outcomes.

[abdullah84]

I prefer ppc than seo.

[jennyjackson]

PPC is all about keywords justlike SEO. but the thing is that you're competiting with many other advertisers. but in case of SEO your site is competiting with millions. So that difference is always there for you. if you manipulate search engine you're black hat, there is nothing like white hat here. if you want to play the SEO, have to go both right and wrong ways.