You first must decide how you want to promote your new website. There are several avenues to take:
• Organic Search – optimize your site to rank as high as possible with your competitors.
• Pay-per-Click – buy pay-per-click advertising in such things as Google Adwords.
• Email Campaigns
• Article Marketing
• ……..and more
ost new website owners will opt for marketing by organic search in the search engines. It’s an inexpensive method, you can do most of the work yourself and you will be in control of your destiny. If you’ve chosen organic search, here’s a basic list of the things you need to consider:
On-page Ranking Factors:
1. Keywords in URL
2. Keywords in domain name
3. Keywords in H1 to H6 meta tags
4. Navigation – internal links
5. Navigation – outgoing links
6. Quality and amount of content
7. Age of your website
Off-page Ranking Factors:
1. Number of incoming links
2. Quality of incoming links
3. Rate of acquiring incoming links
4. Anchor text for incoming links



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