How to pay for clicks and not pay too much

[Kay]

This article talks about how to get the best out of both Yahoo Search Marketing and Adwords.

How to pay for clicks (and not pay too much!)

While many users will be satisfied with getting free clickthroughs from the search engines, for some people (myself included), it pays to pay for traffic. There are many sources of paid traffic on the internet, including banner ads, newsletter sponsorships, and so on, but this article is devoted to two of the most "search-engine"ish sources, Yahoo Search Marketing, and Google Adwords Select.

Yahoo Search Marketing

Yahoo Search Marketing (formerly Overture, and before that, Goto.com; hereinafter, YSM) is simply a way to place small text ads on search engine results pages on a variety of search engines (in particular, Yahoo's search engine). It cuts through all the "search engine position" baloney, and simply says "put your money where your mouth is."

It works like this: for some keyword (say, "hand tools"), you place a bid. If your bid is one of the top N bids for the keyword (where N varies depending on the site the ad is shown on; on Yahoo's search engine, it's 8), then it appears when someone searches for "hand tools". If they click on your ad, you get charged whatever your bid was.

Overall, I find YSM to be reasonably effective. For every $1.00 I spent with them, I typically get $1.50-2.00 in contributions from new users. Compared to banner ads, PPC (pay-per-click) systems like YSM tends to deliver much more targeted and valuable clickthroughs.

However, there is a big gotcha: "Content Match". These are ads that appear on non-search engine sites (Google has a similar program, Adsense). Make sure you don't use these unless you are very experienced with pay-per-click, as they tend to generate low-value clickthroughs and it's easy to overpay and waste a lot of money. Make sure you're buying ads on the main Yahoo search engine and partner search engines, no some idiots' blog. Remember: when you get a click from the search engine, you know that the visitor was searching for something when he/she noticed your ad. But if they see your ad on some affiliated site, they are probably only casually interested. This means you have to be a lot more careful, a lot more selective, and a lot more vigilant in order to make Content Match cost-effective. For 99% of the readers of this page (and the author!), it isn't going to be worth the effort.

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[Amar]

HOw to get more payment in less clicking ? give me a handsome reply so that it becomes helpful to me...

[Amar]

How to get good payment in less time. do tell me good reply please so that it becomes helpful to me