Here are a few travel-related businesses that could tap into demand from the tourist on the ground:
1. Landmarks : If you’re an organization promoting a landmark, or a business nearby wanting to capitalize on your neighbor’s visitors, landmark content is a great magnet for mobile SEO traffic.
2. Restaurants : For restaurants, location is everything. If someone searches “seafood near Freedom Trail” and you don’t mention “Freedom Trail” on your site (or in your PPC keywords), you’ll miss that opportunity. Think like a tourist when planning your mobile SEO and PPC; use the terms they are likely to care about.
3. Bicycle Rentals : Tourists sometimes get ideas from the destination itself, and seeing a cyclist ride past can trigger a search. Same goes for group tours, boat rides, and other sightseeing activities. Setting up mobile PPC ads for keyphrases like “bicycle rental boston” costs very little, and can be left on autopilot. The mobile landing page would focus on location, hours, and would provide a clickable phone number. (If you have an online reservation system on your desktop website, I’d skip it – better to get them on the phone or into the shop at that point.)