Here's a sample marketing plan outline which elucidates what ought to be the contents of the marketing plan.
Section One: Introduction
The first section of the marketing plan lays down the objectives of the plan and summarizes just why the marketing plan is on the verge of being altered. The first section will lay down the goals of the plan mentioned therein and what are the key events in the completion of the plan.
Section 2: Market Analysis
The second section gives an introduction on the market analysis and research that was done along with a brief about the tools that were used. The marketing analysis also establishes the summary of the strengths, weaknesses, opportunities and threats which the company and its products need to keep in mind. The marketing analysis section gives the results of the marketing research as well as the conclusion derived from it and the steps that need to be taken next.
Section 3: Marketing Strategy
Surely the market research exercise brought out some very key problems and their solutions. So those should be addressed in the marketing strategy which will be implemented. The marketing strategy will give the way to address these problems and strengthen the position of the product in the market.
Section 4: Budget
There is no doubt that the sample marketing budget template is one of the moist important parts of the marketing plan. From the point of view of the management, they need to know just how much they will need to spend on their new marketing strategy. They will want to know the exact number and if at all it is worth it. The budget will of course explain where each cost is allocated and how much. And of course the revenues that will be generated.
Section 4: Evaluation and Control
This section lays down just how the marketing department intend on controlling and monitoring the progress of the project. They need to set key dates for ensuring that the marketing strategy is running according to the plan.