Successful Strategies For Selling Ad Space On Low-Traffic Websites

[Kay]

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder.

But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates. There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business.


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[Get Inspired]

Interesting article for a different take on things. Thanks for posting.

[mlastimoso14]

Nice article, it's interesting to read. Thanks for posting this article here.

[katierey]

Just to add on a bit to this article, my blog is very focused on a certain geographical area (Tucson, AZ). It will probably never be hugely well-trafficked, but I get a steady stream. Over the last couple of months, I've been approached by 5-6 advertisers who are interested in the people who read my blog . . . mostly people who live in Tucson. I haven't finished all the negotiations, but I'm just saying that the article is right. You CAN sell ads on a blog that doesn't have a million visitors/day.

[Akainu]

The article is nicely done. This is quite useful for new comers!

[aaabbb]

I agree. Some websites may not have huge traffic, but they have their own small group of users (niche) who
are likely to buy.