Site search is simple and can increase traffic by half or more. If your bounce rate is high, this will improve it dramatically. The idea is simple and easy. You need a site search script or use Google adsense for search (with results on your pages).
Basically, your visitor, who might bounce, sees the search and uses it to find if or where your site has the information they are looking for. That's one extra hit. If you're using Google custom search, you also have another click through oportunity.
Make sure your site is indexable; good structure, important pages aren't hidden or worse, only having one link on an obscure page. Make use of a sitemap page to ensure Google or your script has access to EVERYTHING on your site, even if they are members only pages.
One last tip on this subject... don't hide the searchbox either. Make sure it is not only visible but well marked for use. The visitor is already there and will usually take that extra step because a search engine endorsed your site to get them there.



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