Take part in the action

[EmmaPopi]

Banner designers wisely used interactive technologies like Flash to develop type of banners that invite the user to take part in the action. Drawing the user into the action can be accomplished in many creative ways. Some Flash Web Designer use popular old games elements as part of the scene. You all know the famous game pacman. One of the banners that I like the most is the one where the user is allowed to let pacman ?eat? few dollar signs. At the successful completion of this mission, a nice slogan is revealed asking him to open a saving account that will earn money with a fixed interest rate.

The idea behind those interactive banners is simple: Let the user take part in the action and then at the right moment when his mind is less resistant, show him the sales message. Those interactive banners proved to be very efficient. Their biggest disadvantage is that most webmasters will not allow that kind of banner because it distracts too much from the web page content.

Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners have been seen a lot lately. It?s probably something that will eventually vanish, but the idea behind it is to be different and to make the user wonder what?s up and hopefully click on the banner to find out.

What the next trends of banner design will be is something that probably no one can accurately predict. It?s up to some web designer to come up with a new concept that proves to be efficient. There is no doubt that in the future we will see new ways of designing banners, especially when more and more advertising budgets are being spent on the internet instead of commercial TV and other types of advertising media. I guess we will just need to be patient.

[decipher]

Banners have come a long way sense I started out on the net, its a wonder seeing what they can do these days. I remember not to long ago when SitePal launched and came out with their talking banners; these were just cool and fun to play with! Just type in the test and have the animated character say it... what fun.

Although research shows that blue and yellow are the most efficient color to use in a banner.

Yellow is a nice color and so is blue, however blue is a relaxing color so when used you should add power colors. You will find that the most effective colors are Red, Blue (when used with other power colors), orange, and green (again... when used with other power colors).

There is no doubt that in the future we will see new ways of designing banners, especially when more and more advertising budgets are being spent on the internet instead of commercial TV and other types of advertising media. I guess we will just need to be patient.

I am eager to see what pops up next.

Thanks!