In a search engine result page, after the title tag, it is meta description which catches eye of search engine users. Hence while doing search engine optimization for your website, it is important to make the best use of meta description tag. When done correctly, it will turn to be a very valuable on page optimization tool for increasing website conversion rate.
Meta description is the short snippet of content a search engine uses to display on its search engine results. It acts as the summary of the webpage content. Even though Meta description is not important enough to be a search engine ranking factor it has a great influence on gaining user click through.
The sole reason for search engine optimisation is to get visits for your website from genuine visitors to whom you have value to offer either through products or services or information. SEO service is hence an important tool to do web marketing. Since meta description is what visitors see on the search engine results when they make a query and as this will decide whether they will click on your URL or not, it is only wise not to neglect the meta description tag.
Best practices to write meta description
1. Meta description is like an ad for your website!
2. Every page of your website is different.
3. Meta description is nothing but summary of the content in your page.
4. Avoid quotes in your meta description
The bottom line is, since visitors get interested to look through any link only if it is compelling enough, always keep in mind to communicate the benefits of what you offer in your meta description copy.