Importance Of Meta Description In SEO

[Mark121]

Hi,
In a search engine result page, after the title tag, it is meta description which catches eye of search engine users. Hence while doing search engine optimization for your website, it is important to make the best use of meta description tag. When done correctly, it will turn to be a very valuable on page optimization tool for increasing website conversion rate.
Meta description is the short snippet of content a search engine uses to display on its search engine results. It acts as the summary of the webpage content. Even though Meta description is not important enough to be a search engine ranking factor it has a great influence on gaining user click through.

The sole reason for search engine optimisation is to get visits for your website from genuine visitors to whom you have value to offer either through products or services or information. SEO service is hence an important tool to do web marketing. Since meta description is what visitors see on the search engine results when they make a query and as this will decide whether they will click on your URL or not, it is only wise not to neglect the meta description tag.

Best practices to write meta description

1. Meta description is like an ad for your website!

2. Every page of your website is different.

3. Meta description is nothing but summary of the content in your page.

4. Avoid quotes in your meta description

The bottom line is, since visitors get interested to look through any link only if it is compelling enough, always keep in mind to communicate the benefits of what you offer in your meta description copy.

[giannabosanquet]

Title Meta tag and description plays a vital role in SERP's and keyword rankings. And so to improve your keyword rankings work on what Google follows.

You might have noticed that according to Google Search Result pages you will find:

1) Title must be less than 65 characters (including spaces) Use your keyword phrases placing the most important keyword first (in beginning of the page title) according to the page relevancy.
2) Write a unique description for each page making the best use of targeted and relevant keywords within 145 characters (including spaces)
3) Use 8-10 keywords within 170 characters. Use 2-3 phrase keywords and avoid long tail keywords.

So try this and see the improvement in keyword rankings accordingly.