Premium music service from Universal/YouTube collaboration

[Kay]

Its name is Vevo and will be unveiled in the near future. Will this be a hit or a miss do you think? Article.

NEW YORK (Reuters) ? Google's YouTube and Universal Music Group, the world's largest music company, said on Thursday they will launch a premium music video website as they bid to increase revenue from YouTube's huge usage.

The new advertiser-supported site, featuring professional videos, will be called Vevo and is expected to launch in coming months, the companies said.

[lovewhatyoudo]

it may be used notably less now because of a lot of audio being disabled