This is a very basic checklist that we run through with a company when starting any website design, marketing or branding project:
1. Is your logo modern and up to date?
2. Do you currently have a website?
3. If so, how do you promote it and do you track incoming traffic?
4. Do you have a tagline?
5. Do you have a niche market?
6. What other social media on the web are you using for promotion?
7. Are you blogging?
8. Is the message you deliver about your business about you, or is it about helping the customer?
9. What is your advertising budget and how are you, or are you willing to allocate to online advertising like Pay-per-Click?
10. What is the most important quality that separates you from your competition and is it stated repeatedly throughout your website and marketing materials?



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