This is a cool start up idea and even better when you know that some big money's looking at it. Article.

Mouse over an image, and tiny price tags appear over handbags, dresses and other items. Hover on top of one, and a balloon pops up with images and links to similar items you can buy online. Move your mouse away, and the balloon disappears.

Even Google Inc. is interested: The online advertising and search leader, through its new venture-capital fund, is among those that have recently invested a combined $5.8 million in the company.