pixeldesigner

There is probably no other feature so important in a website than that of simplicity. Simplicity is what makes a user experience in a website enjoyable while fulfilling its main purpose to pass information. Experienced web site companies know this and the successful ones with repeat clients keep simplicity as their top priority.

They minimize the use of Java and Flash graphics. While they have an eye-catching effect on most visitors, they also tend to draw attention away from the main message a website is trying to give. They also cause web pages to take longer to load. Web designers are mindful that there are those who have slower internet connections through mobile technology like GPRS (general packet radio services) or EDGE (enhanced data GSM environment). They also know that if a page takes too long to load that it will more than likely be abandoned.

No feature is added unless it amplifies the website's message. If the purpose of your website is to sell your products, then nothing should distract from the product information. For example, you want to have a humorous streaming video on your website selling your latest products. There is the risk that visitors will look at the video and overlook purchasing anything.

They don't place so much content on a page that important points are difficult to find. Visitors will come to your website with a need or what is referred to in business as a problem. If a website contains a high volume of content, then the web designer might suggest re-categorizing, indexing it with new tags, and integrating a search function. Content becomes simple when users can scan the main points of what they read and derive the information they need to take action.

Features to a website are never added unless they are desired by its audience. Designers who focus on simplicity know never to add a fancy web feature just because other sites are using it or because it stirs an upbeat emotional response. If a website's audience is not requesting a feature or adding a feature increases site complexity then it probably should not be added.