Email Marketing

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners. This article will take a look ...

Email Bulletins

Having a newsletter subscription allows you to establish a voluntary effective presence on the Web and there is nothing more valuable to your business than to have a publication that is fully distributed every week, every fortnight or every month.

The business model of an electronic bulletin differs substantially from that of a traditional website as a television program differs from a magazine subscription.

While a web site or a television-dependent ...

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Effective E-mail Marketing

Are you interested in using email to enhance the traffic and sales of your site?

A process that can be so confusing if you do not know how to start. You need to set your goals before sending the first email. What you are hoping to achieve? Make sure that these goals are clear and realistic. That will help to measure the success of your email marketing campaigns. This is a great way to learn that what works and what does not work for future ...