bryansmith

Search engine optimization involves a host of things and there are several really smart tools to help you out.

In this post we cover some of the free/paid tools which you can use to make your life a little bit easier:

Competitive Analysis
Website Grader is a very good tool which gives your site and your competitors site a score on a scale of 1-100 besides pointing out their strengths and weaknesses

SEMRush is also a nice tool to study your website as well as competitors website

Keyword Research
Google Adwords Keyword tool is one of the best out there. You can also look at Free/Paid version of Wordtracker.

Backlink Checker
Yahoo Site Explorer is one of the best out there. You can also look at SEO Spy Glass, which I believe is one of the most comprehensive suit of software.

Rank Tracker
Firefox Rank Tracker plugin from Aaron Wall (SEOBook) is one of the best.

There are several other SEO Tools which can be leveraged and this is just one such list which should be more than enough to get you going.

About the Author
Author works for SEO Company India and is actively involved with web development India. Outsource SEO India is another domain he handles.