Hitwise, an online traffic monitor, today reported that Google last month remained firmly at the head of the search pack while its rival's well regarded Microsoft Bing product gradually picks up a little traction.
Google held a 70.95% share of the search market in February, according to Hitwise. In recent months Google has maintained its wide lead with search market share totals ranging from a low of 70.60% last October to a high of 72.25% in December.Microsoft Bing, which held its third place spot behind Google and new partner Yahoo last month, has been moving in the right direction in recent months, rising from 8.92% of the search market in December to 9.37% in January and improving again to 9.70% last month.
Ezra Gottheil, an analyst with Technology Business Research, isn't surprised that Bing has been slow to make its mark in a market so dominated by Google.
"Even if [Bing] is getting traction, growth would be slow," Gottheil said. "People don't change without some impetus. Google isn't broken. Why fix it? At best, it's going to be a long road for Microsoft."
On the other hand, Gottheil noted that Bing isn't doing badly for a relatively new product -- "9.7% of a huge business is a large business."
Bookmarks