Promoting your latest blog post is an important aspect of creating an online presence and can be extremely advantageous when done correctly.

When creating content, remember that you'll want to use keywords that inform the search engine spiders (and ultimately the search engine users) on the focus of your content. These keywords should be used in the URL address, all titles, meta data, links, image descriptions and captions as well as within the body copy.

When submitting your post to a social bookmarking site or a blog aggregator, use these keywords in title, summary and so on (and remember to use your standard username and image if you need to create new accounts).

The following are some worthwhile social bookmarking and blog catalogue sites: Blog Hub, Bloglisting, Delicious, Digg, Reddit, Sphinn, StumbleUpon and Technorati.

Compare your content. A good way to establish your online presence through blog promotion is by spending a little time on other blogs. Look for posts which may be similar to yours, perhaps a little outdated from a different angle. Comment on these blogs, sharing your opinion and link in a casual and meaningful way.

Making Your Content Easy to Share
The process of syndicating your content will become easier with practice, and the more well known you are (and the better the quality of your content) the more the general public will spread your message for you.

You can improve the chances of your content being passed on by including Chiclets, or social media buttons, to your individual blog posts. This allows readers to share your content easily.

Use a micro-blogging platform such as Twitter to release an extremely brief summary of your post and link to it. If your post offers value, users will pass it around. Follow this up by repeating this step on your Facebook profile (either through status, shared links or wall posting in your group or fan page).

Once you've worked out which sites are better for you, and which provide you with more benefit, take a look at some of the useful Firefox extensions (such as the StumbleUpon application), and other specialised applications which have been developed to help you out.

All of these methods we discussed increase the likelihood that your audience will notice your worthy content. Remember to promote each individual post, while never forgetting how much distribution can happen naturally with user-friendly sharing functions and - above all else - worthwhile content.


About the Author

by Ehud Furman. By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the site for more tips on how to build your Google CV and increase your online visibility.