Has this happened to you? You have done all the hard work...you have created a great website, your auto responder has been set up with enough messages or newsletters for at least the next six months and has been programmed to go out to your customers every week like clockwork...now you can sit back and relax as you watch the dollars roll in?.... The problem is...no-one is buying.

Whenever I visit a new client and they tell me that they are not getting any results from their website, the first thing I do is look for their "Call to Action" and most of the time...they don't have one! You must have something on your website which will lead your customer to the next step. For example: If your business is making curtains and blinds you might have "click here for your free measure and quite" button on every page of your website. If your visitor is on your site looking for new curtains, chances are, she will hit that button and contact you.

There are two things that will create success or failure for your web business.

They are:

1. Include a subscriber opt-in form on every page of your website. Offer a free newsletter, tutorial series, or e-book,.or have a "contact us" button. Make sure these are visible above the fold. Getting your prospects name and email address should be your first priority because these are the people you are going to build an ongoing relationship with, these are the people who are going to become loyal customers who will buy from you again and again, these are the people who are going to build your business for you by referring you to other people..

2. Your auto responder. You now have your new clients in your system. its time to start keeping in touch, this is why you have all these messages set up in your auto responder.

The biggest mistake I see marketers make with auto responders is trying to sell with every message they send. I promise you, if you do this all your hard work will be go down the drain - because people will un-subscribe, and un-subscribe fast.

Provide your clients with valuable information, your intention should be to build a relationship with your clients so that they look forward to receiving your newsletters, or informational series and actually open the mail.

By pointing your visitors in the direction you want them to go, and providing the best information you can, you will start to build a huge client base with masses of repeat business.

Knowing how to use an autoresponder will ensure that you can provide the information required to drive and keep customers buying. To collect your FREE e-book go here! Attn: Beginners and Newcomers - Create Your First Website By 3:45 This Afternoon

Author Bio

Article by Liz Canney. Liz has been an internet marketer since 2005 and specializes in finding the best information and products for beginners and new people interested in starting an online business. For more information, visit Online Marketing Magician