Writing Effective Press Releases
Press releases offer you a valuable way to get quality advertising for your business that is free in most instances. It will also show your company in a great light which encourages consumers to buy from you. However, press releases generally have to be created by you and then distributed to the different entities that will likely use it.
They have a certain format that they need to have followed or your press release will likely never be printed. You also need to make sure you offer them contact information. If the information in the press release can't be verified then they won't print it either no matter how great it looks or the format that you submit it in.
A press release has to be of public interest so think of a way that you can offer that. For example stating that you will donate a portion of your sales for a set period of time to cancer research or any other worthy cause is something that the public will be interested in. Many consumers will also feel good about the ability to get what they want and to help others at the same time.
You want your press release information to also have the right keywords in them. This way you will get good rankings with the search engines and develop an interest in your products. Make sure you have great information about your business and what it can offer to people along with the story you share in it.
Article by Charles D. Ryder of Ryder Marketing Inc.
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