The Magic of Article Marketing

[Kay]

This is an article I wrote I hope you find useful. It's aimed at those that are brand new to article marketing to help them get started off on the right foot.

The Magic of Article Marketing

Ask a roomful of webmasters how best to promote your site and prepare to be deafened by the collective yell back - ?article marketing!?.

What is this magical formula? It sounds so easy - write an article, add a short bio and your link then distribute it to article directories. Webmasters worldwide, thrilled you deigned to impart words of wisdom, trample over each other to be the first to post your article on their site. You put your feet up and sigh contentedly, thinking about the millions of links to your site now spread throughout the internet. And that?s how it works, right?

Err ? not exactly.

You see, not all webmasters are created equal. What some consider unacceptable in terms of article quality, others will be happy to add to their site. The former we?ll come back to in a bit. The latter don?t care how appalling the content is. It?s adding another page to their website.


Why bother writing a good article then?


Simple - because an interesting, relevant and engaging article generates interest. The number one reason to write not only a good but an excellent one is this: your articles are a reflection on you and by association, your business. You?re marketing your skills to a global audience with every word.

Think about why you?re submitting articles anywhere. Is it to drive traffic to your site so that you can sell a product or service? Do you want to be seen as an authority in your chosen niche and raise your profile on the internet? Most webmasters use article marketing as a promotional tool for those reasons.

Whatever the reason, a good article will go farther and be more flexible than some shoddy piece. For example, a poorly constructed, yawn enticing article gathering dust in a directory doesn?t do you much good. Aim to create an article suitable for inclusion in a newsletter with a wide distribution base. The only way to attain and get the most out of that kind of coverage is to write articles of superior quality. You?ll find that if you impress them the first time, they?ll always be hungry for more.

No one is going to follow your link if your article?s rubbish nor will some of the more discerning webmasters want it on their site either. I should also point out there are superior standard article directories too that a poor article won?t get accepted into. With substandard work, you?re shooting yourself in the foot at every turn and closing more doors than you?re opening.


What?s the secret?

It?s commonsense. If you want your article and link on a high PR site, your writing needs to be worthy of placement there. One of the main reasons sites gain a high PR is because when they attract visitors, the visitors want to stay. They go all over the place, reading more and more pages. Nothing makes a visitor click away faster than poor content and all the smoke and mirrors in the world can?t disguise that.

Whichever way you as an article writer choose to go can affect your success. Good and bad articles have backlinks in article directories simply due to inclusion, that?s true. But you can do so much more and raise the bar on your article marketing strategy with quality work. You?re writing it anyway so why not put in that bit more effort while you?re at it? Otherwise you?re not only selling the reader short but also yourself.

Write a polished, interesting article and distribute it to article directories either yourself or via outsourcing. After that you can find ezines and communities within your target audience that accept article submissions and send it to them too. The better your article is, the further it will spread and before you know it, interested parties will be knocking down your door with job offers. That?s the magical part.


Wait?you mean I need to work at it?!

Yes, you do! Have no illusions - the magic is within you, not out there. And you don?t even need a wand.

Any questions, ask away.

[technica]

Good post here. Many people love to read articles on the internet, they are always searching good content and good source of knowledge for their studies or say work.

Article marketing has done excellent job for many of the webmasters.

[decipher]

Hi Kay.. Well put, got a question for you though, "When I am ready to distribute my article, do you recommend using an article submitter or manually submitting the article - what works best?"

Thanks!

[Kay]

Good post here. Many people love to read articles on the internet, they are always searching good content and good source of knowledge for their studies or say work.

Article marketing has done excellent job for many of the webmasters.

Thanks, technica!

Hi Kay.. Well put, got a question for you though, "When I am ready to distribute my article, do you recommend using an article submitter or manually submitting the article - what works best?"

Thanks!

Hi decipher! Well, personally speaking I prefer to submit them myself manually. I'm assuming you're referring to using a software program when you say "article submitter" rather than meaning outsourcing manual submissions.

That has a lot to do with me being a bit of a control freak admittedly where I like to do everything myself. I can't speak about article submitters with any authority as I've never used them and I wouldn't mislead you by saying I have. I have noticed in the past that some article directories say they wouldn't accept automated submissions. Now whether it overloads their systems or there are compatibility issues, I have no idea but for me the closest I'd come to that would be outsourcing the manual submissions to someone. If I could ever let myself do that LOL.

I just prefer physically going to a site myself to see what's going on with it. For all I know it could have changed hands and went downhill in between my submission times which tend to be sporadic. I like to cast an eye over it to make sure I still want to submit there. I'm picky, what can I say.

Hopefully someone else can enlighten us some more on article submitters that have used that method. I'd be interested to hear about them too. Hope that helps! How do you do it?

[abcool]

ARTICLE SUBMISSION IS THE BEST JOB IN COMPERISON OF OTHER JOB
i JUS START MY ARTICLE SUBMISSON MARKETING

[donald]

Hi Kay...
if i have prepared some article and if i want to sell them then which are the nice sites from which i can get good money.....
they are made by myself only.....
and hoe let the people know about it...???

[Kay]

Hi Kay...
if i have prepared some article and if i want to sell them then which are the nice sites from which i can get good money.....
they are made by myself only.....
and hoe let the people know about it...???

There are many sites you can use, donald. You can advertise them right here at PromoJunkie in our Webmaster Classifieds section in the Content part. DigitalPoint is also popular. Each site has its own rules on advertising, so I'd suggest you check them out. Most webmaster forums have a buy/sell section where you can post an ad.

95% of my clients have come from recommendations. If you do a good job, word tends to spread and my new work comes via current or previous clients mostly. I always write articles to their specifications, rather than writing articles then attempting to sell them. I think that route is harder. Honestly, you would be better using some of them initially if you're just starting out as article samples on your website or blog and building a portfolio. If they get you business over and over, they're worth more to you than selling them once.

[Multima$tery]

Great article and tips Kay! As far as mass article submission I have heard of people using submitters - and some have reported good results. I heard of the one site called articlemarketer.com which seems to offer this. If you really think about it tho, it does make sense to syndicate your article as widespread as possible. Afterall, you're giving the public rights to republish it anyway, so you can't really control everywhere it might land. That's just the Viral Nature of Article Marketing.

[HomeWorkingWizard]

A high quality article is really of vital significance to a person's website or online business. So it is best if you also try focusing onsuch field. If you just can't come up with a good article, you can hire yourself a writer to get the job done.

[dzinestand]

Nice topic and good topics about article marketing here thanks for sharing