Okay, now that I’ve gotten your attention and hopefully your interest, let me honestly state that you can’t really learn affiliate marketing in 30 minute or less. What you can do in 30 minutes or less is begin to have an overall understanding of what affiliate marketing truly is. To do this let us break the term affiliate marketing down into its composites.
1.) Affiliate: Plainly speaking an affiliate is just a term used to describe a particular type of marketer. If you thought that an affiliate was some type of sales person then please, think again. The job of an affiliate is not to make a sale but instead his or her job is to market to a demographic who may be interested in purchasing what he or she is marketing and refer that person to a vendors (product/service owner) storefront.
Definition of Demographic: A demographic is just a fancy term for a slice of a population who share similar interest such as the demographic who would most likely purchase a video game belongs to the age group of roughly 13 to 18 years of age.
2.) Marketing: Marketing is not advertising, it is much more complicated than just advertising. Marketing is the science of research, development and yes, advertising to a target demographic based on many factors that are also included in the marketing definition (just not here).
What Type of Marketer Is An Affiliate Marketer?
Now that we have the basic idea of what affiliate marketing is let me explain the type of marketer that an affiliate is. Affiliates market products and or services that they do not own or control. They market these products and services to demographics that the product or service is meant to cater to in a calculated attempt to convince that market to purchase the product or service from the vendor or owner of the product/service. Typically, an affiliate is used to describe marketers of this type who work mainly on the internet.
What Demographics Do Affiliate Marketers Choose To Market To?
Affiliate marketers usually either market to demographics to which they belong or maintain relationships in as well as to markets in which there is a high level of financial activity happening. Beginners in this field usually try to market products that they are interested in and then slowly gravitate to other niches in which the rate of return may be higher or the demographic may be easier to persuade to take “The Most Wanted Response” (a purchase).
Definition of Niches: Niches are markets that have been broken down into increasingly smaller demographic sections interested in similar but more specific items. Shoes are a market but sneakers are a niche market and Nike sneakers are even more specific.
What Types of Marketing Strategies Do Affiliate Marketers Use?
The most basic of strategies that affiliate marketers use are content (words) and referral links (affiliate links such as http://affiliatesite.com/?affiliate=123) to deliver their messages to as many people in their targeted demographic as they can. It’s all a numbers game and the more traffic that an affiliate can direct to their messages and links, the higher the probability that they will eventually make a sale. How their message is presented is extremely important just as important as how their referral link is used to refer the person who is consuming their message. This strategy is typically done by creating a website for the product or service the marketer is promoting (marketing).
Other types of strategies include, email marketing (not spam), social marketing (think facebook and twitter), article marketing, ezine marketing (online newspaper), video marketing (youtube) and many others including desktop software.
The ways and means by which an affiliate can market a product or service is strictly limited by his or her imagination, skills and resources.
So, does affiliate marketing sound like something you would like to learn more about? Here are some questions you may want to ask yourself as a starting point before making a decision.
1.) Do you have the entrepreneurial spirit?
2.) Can you market to people you know?
3.) Do you have imagination or can you cultivate some?
4.) Are you willing to invest money to make money?
If you can honestly answer yes to these questions then possibly this could be the field for you. Don’t worry if you don’t possess all of the quality listed, you can work on that because even stronger than all of these qualities is one that I didn’t mention. That is the desire to succeed. Persistence can make or break any budding entrepreneur so just remember:
“Success Is Measured By the Obstacles You Overcome”
Money and other material objects are not a factor in success; the only true factor is how you feel about the goals you set for yourself and what you’ve overcome to reach them. In the end, success is whatever you define so define your own success now and then get to marketing.
Andrew Witherspoon has been marketing online since 2007 using affiliate marketing and other means of income generation to grow his business. To read more articles by him